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ASUS ROG vs MSI Gaming Laptops: Which Gaming Brand Wins in 2025?

By Jordan HallJanuary 12, 202511 min read
ASUS ROG and MSI gaming laptops

After gaming on both ASUS ROG Strix and MSI Raider laptops for 8 months (200+ hours of gaming), I'm breaking down which gaming laptop brand offers better performance, cooling, and value in 2025.

Quick Take

Choose ASUS ROG if: You want the best cooling, premium build quality, and don't mind paying extra for top-tier performance

Choose MSI if: You prioritize value, want more RGB customization, and need better port selection

Gaming Performance

Testing with RTX 4070 configurations in both brands:

  • Cyberpunk 2077 (High, 1440p): ASUS 95 FPS, MSI 92 FPS
  • Hogwarts Legacy (Ultra, 1440p): ASUS 78 FPS, MSI 75 FPS
  • Fortnite (Epic, 1080p): ASUS 180 FPS, MSI 175 FPS

ASUS edges ahead by 3-5% thanks to better cooling allowing higher sustained boost clocks. Real-world difference is minimal.

Cooling & Thermals

This is where ASUS ROG dominates. The liquid metal thermal compound and vapor chamber cooling keep temperatures 5-8°C cooler under load. During intense 3-hour gaming sessions:

  • ASUS ROG: CPU 82°C, GPU 75°C, quiet fan noise
  • MSI: CPU 89°C, GPU 81°C, noticeably louder fans

MSI's Cooler Boost system works but runs louder and hotter than ASUS.