Deals
Sephora Sale Strategy Guide
By Sarah Mitchell•Updated for 2025

Sephora's bi-annual VIB sale is the best time to stock up on luxury beauty products. Here's how to maximize your savings and what to buy.
Understanding Sephora's Tier System
Sephora offers different discount levels based on your Beauty Insider status:
- Rouge (spend $1000/year): 20% off during sale
- VIB (spend $350/year): 15% off during sale
- Insider (free to join): 10% off during sale
Best Products to Buy During the Sale
Focus on high-ticket items and products you'll use regularly. The sale happens twice a year (spring and fall), so stock up on favorites.
Sale Shopping Strategy
Create your cart before the sale starts. Popular items sell out quickly, especially in the first few hours of Rouge early access.
Charlotte Tilbury Pillow Talk Lipstick
Cult-favorite nude lipstick that always sells out during sale
View Charlotte TilburyWhat NOT to Buy
Skip value sets and kits - they're usually excluded from the discount. Also avoid products that frequently go on sale at other retailers like Ulta or Amazon.