Deals

Sephora Sale Strategy Guide

By Sarah MitchellUpdated for 2025
Sephora makeup and beauty products on sale

Sephora's bi-annual VIB sale is the best time to stock up on luxury beauty products. Here's how to maximize your savings and what to buy.

Understanding Sephora's Tier System

Sephora offers different discount levels based on your Beauty Insider status:

  • Rouge (spend $1000/year): 20% off during sale
  • VIB (spend $350/year): 15% off during sale
  • Insider (free to join): 10% off during sale

Best Products to Buy During the Sale

Focus on high-ticket items and products you'll use regularly. The sale happens twice a year (spring and fall), so stock up on favorites.

Drunk Elephant Protini Cream

Luxury moisturizer, save $14 with 20% Rouge discount

Shop Drunk Elephant

Sale Shopping Strategy

Create your cart before the sale starts. Popular items sell out quickly, especially in the first few hours of Rouge early access.

Charlotte Tilbury Pillow Talk Lipstick

Cult-favorite nude lipstick that always sells out during sale

View Charlotte Tilbury

What NOT to Buy

Skip value sets and kits - they're usually excluded from the discount. Also avoid products that frequently go on sale at other retailers like Ulta or Amazon.